A study on Nepalese Restaurants in Finland : How Food Quality, Price, Ambiance and Service Quality Effects Customer Satisfaction

The research identified the effect of food quality, price, ambiance and service quality on customer in the Nepalese restaurants of Finland. Customer satisfaction is an ultimate goal for any business whether new or old, they can only become profitable and successful if the customers are satisfied with it. Earlier, the businesses used to be product oriented but now they are customer oriented and are evolving themselves with the needs and wants of the consumers and making them satisfied as much as they can. Restaurant business is a type where there are minimal chances of error because of the cut-throat competition in this sector, especially Nepalese restaurants where the consumer base is already selected so they cannot take a risk of dissatisfying their customers. They have to satisfy them and gain their loyalty in order to retain them and brag more customers. This study helps in understanding that in what ways food quality, ambiance, price and service quality are responsible for customer satisfaction and what customers are thinking about the chosen restaurants which are: Bhanchhaghar Restaurant in Salo, Satkar Restaurant in Helsinki and Himalayan Kotikeittio restaurant in Kaarina and to what extent they are satisfied with these restaurants. The research approach was quantitative and both, primary and secondary methods were used to analyse the data. The sample size was 65 for questionnaires whereas reviews from TripAdvisor and other social media platforms were analysed about these restaurants The hypotheses suggested that all the projected variables had positive association with customer satisfaction, i.e., with presence of these factors, customer satisfaction will increase and all the hypotheses were accepted after analysing the data