Creating a Chinese website to promote a rental cottage in Lapland of Finland

This product-oriented thesis introduces the process of creating a website for a rental cottage targeting Chinese visitors using Wordpress. The main focus is on creating a customer experience focused website for a small independent operator. The product is a Chinese website hosted in Finland. The thesis presents the basic technical aspects of website creation and web design. The necessary steps to building a website are presented in this report. This includes choosing the host and the content management system. Therefore, in this thesis the different platforms are introduced and compared, as well as the general requirements for the platforms are introduced. This thesis is oriented for beginners in website development. At first the thesis introduces the commissioner and the cottage and its surroundings. In addition, some current data of Chinese tourists in Finland is presented. The goals and aims of the product are explained. As the focus is on creating a website targeted to the Chinese audience, the different aspects of Chinese online buying behavior were researched. In addition to otherwise presenting the results of the research, the search engine optimization for Chinese search engines is introduced and different factors affecting the placement of the site. In the process description the development of the product is presented. The author demonstrates the results of building a website combining the theory of Chinese online buying behavior with web design and development. At the end of the thesis, the conclusion, suggestions for future and the author’s own learning experience are explained. The different challenges that were faced during the process are discussed