Add to ORKGThe abundance of content we see on digital channels is astonishing, and the time we spend looking at individual pieces of content is very short. Companies put a lot of effort and money on digital advertising to leverage their sells and brand awareness. This thesis aims to reveal what type of digital advertising works and is there a correlation between seeing digital advertising to perceived brand image. The data was collected from e-books, online articles, case studies, videos and an online survey. The theory includes famous brand theories and studies about branding and advertising. The conclusion was drafted based on the literature review and data collected from an online survey targeted to the case company’s current customers.Digitaali...
Management information system is important to be part of company operation. Its implementation throu...
In today’s world, advertising is everywhere. It is in the newspapers, on the radio, television and i...
The purpose of the thesis was to identify practical ways to promote, through digital marketing, the ...
Baigiamojo bakalauro darbo tikslas yra, atlikus teorinį ir empirinį tyrinus, nustatyti kaip naudoti ...
This paper investigates consumers’ assessment of digital advertising platforms and their effects on ...
The case company for this thesis is The TRUST. An attorney company based in Finland. They wanted to ...
The present investigation was done to distinguish the impact of the digital media marketing, brand t...
Globalization, general access to internet and the wide spread of digital devices have made digital m...
The study covers the field of branding and visuals usage in digital era. The main aim of the researc...
The concepts of brand awareness and digital marketing are familiar to most people by name, but they ...
The increasing use of digital media by consumers, companies utilizes digital marketing to outreach t...
Purpose of the study. The introduction of digital technology to the broader marketing and adve...
The thesis focuses on digital marketing more precisely on social media. The thesis deals with differ...
Digital marketing has created new opportunities for companies to advertise themselves. Depending on ...
Digital marketing’s development since the 1990s and 2000s has changed the way brands and businesse...
Management information system is important to be part of company operation. Its implementation throu...
In today’s world, advertising is everywhere. It is in the newspapers, on the radio, television and i...
The purpose of the thesis was to identify practical ways to promote, through digital marketing, the ...
Baigiamojo bakalauro darbo tikslas yra, atlikus teorinį ir empirinį tyrinus, nustatyti kaip naudoti ...
This paper investigates consumers’ assessment of digital advertising platforms and their effects on ...
The case company for this thesis is The TRUST. An attorney company based in Finland. They wanted to ...
The present investigation was done to distinguish the impact of the digital media marketing, brand t...
Globalization, general access to internet and the wide spread of digital devices have made digital m...
The study covers the field of branding and visuals usage in digital era. The main aim of the researc...
The concepts of brand awareness and digital marketing are familiar to most people by name, but they ...
The increasing use of digital media by consumers, companies utilizes digital marketing to outreach t...
Purpose of the study. The introduction of digital technology to the broader marketing and adve...
The thesis focuses on digital marketing more precisely on social media. The thesis deals with differ...
Digital marketing has created new opportunities for companies to advertise themselves. Depending on ...
Digital marketing’s development since the 1990s and 2000s has changed the way brands and businesse...
Management information system is important to be part of company operation. Its implementation throu...
In today’s world, advertising is everywhere. It is in the newspapers, on the radio, television and i...
The purpose of the thesis was to identify practical ways to promote, through digital marketing, the ...