ENTREPRENEURSHIP AND ENTREPRENEURIAL MOTIVATION

Being an entrepreneur is becoming a stream in the business world. Also, there are many young people preparing to be entrepreneurs in the future. This thesis report contains the results of a qualitative research about the entrepreneurs' insights and experiences. The aim was to find out what the specific characteristics of entrepreneurs are and how they affect their attitude towards and performances in the entrepreneurial activities. The motivational factors for an entrepreneur willing to start a relatively successful business instead of finding a job in the labor market were also researched. This report also contains the result of the biggest challenges for being an entrepreneur, and the factors that helped the entrepreneurs to keep the process going when facing and overcoming the obstacles in the business. Especially when globalization and digitalization are changing the whole world and the ways of working and thinking, it was also researched what challenges this new world has brought, and what action should be taken to remove the obstacles and turn challenges into opportunities to improve the business and get it to a new level