Providing a new service in a small restaurant

Customer attraction is a very important part of the hospitality industry and in the restaurant business as well. Managers and owners of restaurants or hotels need to make their company competitive in the services market and to attract clients. Nowadays there are many ways how to do this, which are described by different authors in online articles, magazines, and books. The purpose of this thesis was to attract new customers to Pannukakkutalo Restaurant in Mikkeli via providing a culinary master class for children. A lot of literature was read about the customer attraction and event industry as well to write relevant theoretical part of the research. Also, qualitative primary data was collected via interviews with the manager of Pannukakkutalo to understand the current situation of the restaurant and find out her expectations of the event. Quantitative primary data was collected via survey with the participants of the event to identify their satisfaction and desire to return. Then, the information received was analyzed based the theoretical part of this thesis. As a result, some conclusions were made and recommendations were given how to improve this event in the future. Based on the information and feedback, the event was held well enough and there were children who wanted to participate in the next master class