Product pricing process implementation in gaming industry for a mobile application

Nowadays many businesses face the problem of pricing their products properly, mainly due to the fact that existing theoretical knowledge is complicated to employ for a particu- lar product, nevertheless, pricing should be treated sincerely, as it handles a deep research on intercompany collaboration, classifies product’s competitive advantages, moreover, re- veals and manages issues for further product development. Mobile application gaming in- dustry is changing rapidly nowadays, appending more difficulties to pricing model imple- mentation, therefore, two research questions were formulated, where (a) was to scrutinize pricing models for a gaming industry, and (b) was to determine a pragmatic way for imple- menting pricing model for a case company. The theoretical base as a secondary data encompassed key concepts and previous research findings of pricing process generally and from the mobile application field perspective. Pri- mary data was assembled though 6 semi-structured interviews with local companies and online feedback survey with 50 respondents in total. After the saturation point of the in- terviews was reached and the surveys were conducted; results were manuscript, inspected and reported according to guidelines. Action research was used as an approach for answering the research questions, moreover, the triangulation of data analysis merged qualitative and quantitative research method for reliable and versatile results. Mixed method authorized a relevant way of particular pricing model implementation in a case company. What is more, suggestions for future product improvements were specified and portrayed, in order to arise growth potential and cus- tomer satisfaction. The findings provided support to disparate earlier theories and em- ployed previous theoretical studies for the case company pricing model. As a result, a prag- matic and germane implementation of pricing process into the case company was delivered