Designing a Web Page for Automotive Business

The purpose of the following thesis was to design a web page for an automotive business. The company is functioning, has clients and partners, but has neglected to design a webpage in alignment with digital marketing strategy. The objective was to provide client company with ready web design, which accumulates new rends in the field of development, supports user-centric design and provides room for future modifications. The objective proves to be met, when a group of IT specialists and students answer provided survey about the fulfilment of above mentioned tasks through project implementation. The knowledge base of the project has been accumulating throughout studies at Laurea UAS and research on the topic. The bibliography list proves the wide range of sources used as reference and basis for client’s task to be built upon. This project has been proven successful, because it has been brought to a logical end, number of survey answers have shown a trending idea that the new web design is customer oriented and better then the predecessor. Company representative has approved the result of the project outlined in the following Thesis. It has been done in time according to the pre-defined schedule and has included Digital Marketing Strategy of the company in its implementation