Innovative development of internal communication as a tool for success

The given thesis was aimed to study the phenomenon of internal communication within a company, since it is nowadays becoming quite an irreplaceable element of any business development. Moreover, nowadays there is more and more research and other scientific work related to that, what makes the topic of the thesis project even more in demand. The objective was based on the overall goal of the paper, which is to suggest innovative improvements of the internal communication within an organization. The thesis project is to become a background for future research in the field and practical handbook for the case company X, defining the direction of working process. First, a literature review regarding internal communication and all the related aspects, such as models, functions of internal communication and other characteristics of IC is done. Moreover, characteristics of effective internal communication are presented, followed by its potential challenges and psychological aspects. The theoretical part covers the introduction of business visualization as a qualitatively new trend in the society and a potential innovation tool for IC development. Then a case company is presented, including the background and other basic information. The practical part of the thesis studies the current situation concerning communication processes among employees, utilizing a qualitative method of research, which is a semi-structured interview. The final part is a climax of merging theory and practice, covering particular suggestions for the improvement of internal communication within company X, leading to an innovative development of the organization itself. The plan of a meeting is a visual example of how suggestions can be used in reality. The thesis discovers the significance of internal communication within a company and the need for its constant improvement regardless of the situation, as well as indicates social trends’ implementation into IC processes as an opportunity for its development