The Secrets of Finnish Nature - Developing a half-day tour to the Nuuksio National Park

The purpose of this thesis is to plan and develop a nature-based product, which is a half-day tour to the Nuuksio National Park, targeted to foreign visitors. The aim is to create such product that would both fit the commissioner’s range of products and correspond customer demand. The tour is not implemented during this process, as the decision of it is left for the commissioner, Strömma Finland Oy Ab. This product-based thesis consists of two main parts: the theoretical framework, and the planning and development process of the tour. The theoretical framework focuses on ex-plaining the concepts of nature-based tourism and product development, as well as the Nuuksio national park. Furthermore an outlook on the customer viewpoint of tourism is also presented. The information is collected from multiple sources including books, academic journals, articles and websites. The development process is executed based on the new product development model as well as fieldwork, which was completed by visiting the Nuuksio national park during the the-sis writing process. The aim was to research the best options to carry out a nature-based tour on the surrounding areas of the Haltia nature centre, which is one of the main services of the Nuuksio national park. The result of this thesis is a nature-based tour package to the Nuuksio Natural Park for for-eign visitors of Helsinki, Finland. The thesis provides the commissioner with ideas on how to possibly implement the tour in the future. Furthermore, the thesis gives the reader an insight on nature-based tourism and the procedures of new product development