DEVELOPING THE MARKET FOR THE PRIVATE HEALTHCARE : A breathtaking new trend of doing business in Finland

The goal of this thesis was to present an overview of private healthcare sector’s opportunity in Finland regarding an overview of private health care, the pros and cons of it. Additionally, the report points out also the customer’s need and funding and there is a comparison between public and private healthcare. Finland’s healthcare market is one of the fastest growing markets in the EU. With the continued collaboration between the public and private sector, along with service range expansions and developments in private companies, the private sector will continue to hold a key place in the healthcare system of Finland. The healthcare is a primary need of everyone, therefore, private healthcare service constantly stands up massive opportunities in this field though the public healthcare is working effectively. The demand of this market is rising based on surveys and statistics. The thesis also gives an example of successful companies operating in Finland in term of healthcare business and laboratory business. These companies are pioneer of private healthcare sector