Add to ORKGThe thesis is about finding the key components for successful personal branding on social media. Thorough research of the Facebook, Youtube and Instagram platforms has been performed in order to better understand the essence of presenting a brand as a personality. Research of three already established Finnish influencers Youtube, Instagram and Facebook) is in focus. A look has been put to the power of pictures, captions and videos, a comparison between the engagement rates and posting patterns has been made for all three researched influencers in order to notice any reoccurring themes between them that might help readers with their own personal branding action plans. Attention has also been paid to target language, visual quality and quanti...
Dissertation presented as the partial requirement for obtaining a Master's degree in Statistics and ...
Purpose The purpose of this thesis is to contribute with knowledge on consumer identity in a social ...
In postmodern market, consumers are increasingly exposed to a flood of brands in their everyday purc...
Consumers’ awareness of a brand is essential, as brand awareness is considered one of the main reaso...
This thesis examines the personal branding of Instagram influencer Shava Sofy. The over-all focus an...
The goal of this paper is to present the cultural model linked to smartphones (and its users) create...
This thesis explores the topic of online advertising. The main focus of the thesis is to find out ho...
Due to the massive explosion of technology and the Internet boom, every individual can connect, shar...
The study aims to analyze the difference in performance between two types of visual content that com...
In the age of information due to the expansion of the Internet, people are exposed to different kind...
This research takes look at how small and mid-sized companies in Finland use digital me-dia resource...
This research explores the experience of young female users of image based social media platforms, s...
Instagram influencers regularly promote products for brands. Some influencers follow Federal Trade C...
It has become increasingly more important for companies to implement social media marketing in the l...
Non-revenue sports face numerous challenges in marketing their programs; thus the need to self-marke...
Dissertation presented as the partial requirement for obtaining a Master's degree in Statistics and ...
Purpose The purpose of this thesis is to contribute with knowledge on consumer identity in a social ...
In postmodern market, consumers are increasingly exposed to a flood of brands in their everyday purc...
Consumers’ awareness of a brand is essential, as brand awareness is considered one of the main reaso...
This thesis examines the personal branding of Instagram influencer Shava Sofy. The over-all focus an...
The goal of this paper is to present the cultural model linked to smartphones (and its users) create...
This thesis explores the topic of online advertising. The main focus of the thesis is to find out ho...
Due to the massive explosion of technology and the Internet boom, every individual can connect, shar...
The study aims to analyze the difference in performance between two types of visual content that com...
In the age of information due to the expansion of the Internet, people are exposed to different kind...
This research takes look at how small and mid-sized companies in Finland use digital me-dia resource...
This research explores the experience of young female users of image based social media platforms, s...
Instagram influencers regularly promote products for brands. Some influencers follow Federal Trade C...
It has become increasingly more important for companies to implement social media marketing in the l...
Non-revenue sports face numerous challenges in marketing their programs; thus the need to self-marke...
Dissertation presented as the partial requirement for obtaining a Master's degree in Statistics and ...
Purpose The purpose of this thesis is to contribute with knowledge on consumer identity in a social ...
In postmodern market, consumers are increasingly exposed to a flood of brands in their everyday purc...