Social Media Marketing : Case: Viet Greenland Limited

The objective of this bachelor’s thesis is to study current knowledge about social media as marketing tools for small businesses like Viet Greenland Limited. Its aim is to study about Viet Greenland’s current usage of social media marketing. The objective is based on the thesis’s purpose, which is to suggest practical and customized marketing guideline using social networks. The author of the bachelor’s thesis conducted qualitative research method in the form of an interview. The interview information as primary information, was collected from Viet Greenland’s director – Ms. Hai Ly. The conduct of the interview was to gain in-depth information about the company. From the interview information, the author collected, analysed and reviewed the available studies as secondary information about Social Media Marketing (SMM), its models and tools. The thesis presents the origin of SMM, which derived from Digital Marketing (DM) and Online Marketing (OM). The categories of SMM are discussed, notably, Facebook services, the Social Network Model for Marketing Strategies (SNeM2S), and SNeM2S for YouTube. In addition, the thesis discusses Asian consumer behaviour including Viet Greenland’s customers. The research results conclude that Viet Greenland’s suitable social networks for SMM are Facebook, Instagram, and YouTube. The suggestions for Viet Greenland include practical content examples using these social networks. Additionally, the author suggests the primary use of Search Engine Optimization (SEO) in Social Media Optimization (SMO) to enhance Viet Greenland’s brand awareness. This suggestion helps the company’s Facebook page to show up at the first result in Google Search. Ultimately, the thesis project has achieved its preliminary purpose and produced results that matched Viet Greenland’s requirements. Key words SMM, SEO, Viet Greenland, Facebook, Instagram, YouTubeViet Greenland's Facebook Business Page created and managed by the thesis author: https://www.facebook.com/VietGreenland