Designing Optimized Website : Case: Kiannan Kelkka- ja Kalaetappi

This thesis presents the design and creation of a new website for a recently launched tourism company, Kiannan Kelkka- ja Kalaetappi. The company takes place in Suomussalmi and it is founded beginning of 2017. The company has not had previous website. Therefore, ap-proach of the thesis is a very practical development task. The purpose of the website is to spread awareness and attract new customers. The development task of the thesis includes the plan and implementation of the website which was optimized for the search engines according the theory. For ensuring the appear-ance on search engines result page, some marketing was done by using Google Adwords. To support marketing and to lead traffic to the new website, the company registered its own Facebook profile. A business working is such business field needs internet to market itself since bookings are made from somewhere else for the future vacations. Therefore, it is important to the company to be out there when potential customers are searching. To be found via search engines, such Google, continuous work is needed. When using social media to support official web-site, there needs to be an active profile and commitment to it. Trends are changing and com-petition is hard since internet gives everyone the possibility to attend to the markets regard-less their location. To compete with them, it is necessary to step into internet world. Nowadays, when developing a website, no coding skills are needed. This thesis is example of how beginner can do the work from the very beginning until the site is ready for launching by studying theory and using tools internet has to offer