Social media presence maintenance in an entertainment company

The topic of social media marketing is relevant nowadays as it is widely used and it is good for a company to regularly check how their social media profiles are performing in order to make the most of it. The objective of the thesis is to analyse the company’s social media profiles using the analytics tools provided by those channels. The analytics tools give information on how the published content performs and the results of the analysis indicate what works and what does not. This information helps the company to do better. The thesis only covers the social media channels the company in question already uses – it does not consider which channels the company could possibly use. The theoretical background to this thesis concerns the importance of social media marketing to a company and the content a company should be creating for their social media channels. The theory also considers the practical side of social media usage; when and how much to post on social media. Both quantitative and qualitative research methods are used in this thesis. The empirical research is implemented by observing and then analysing the company’s social media channels. The research was done during one day as the results of it change constantly. In addition to observation an interview was implemented on 18 October 2017. The research was quantitative and performed on 2 October 2017. The results show that visual and personal content performs well on the company’s social media channels and times of publishing posts should be thought of beforehand