Benchmarking, usable knowledge and tourist attractions

Tourist attraction managers, tourists and even tourism analysts all share a potential interest in the topic of benchmarking. For each group, the assessment of the performance of a tourist attraction is made more intelligible by comparison against other operations. By themselves, comparisons and competitive considerations do not constitute benchmarking but when the performance of any one unit is set against a leading industry standard then the comparison and competitor appraisal is appropriately entitled benchmarking (Watson, 1992)