Add to ORKGBackground: Health campaigns have struggled to gain traction with young adults using social media, even though more than 80% of young adults are using social media at least once per day. Many food industry and lifestyle brands have been successful in achieving high levels of user engagement and promoting their messages; therefore, there may be lessons to be learned by examining the successful strategies commercial brands employ. Objective: This study aims to identify and quantify social media strategies used by the food industry and lifestyle brands, and health promotion organizations across the social networking sites Facebook and Instagram. Methods: The six most engaging posts from the 10 most popular food industry and lifestyle brands an...
Background: Academic interest in the use of social media data is rapidly increasing. The application...
Objective: To understand young adults’ perceptions of online and real-life social influences on the...
Cepotatoes is one of the start-ups in the food and beverage industry in Bandung which was formed in ...
Background: Health campaigns have struggled to gain traction with young adults using social media, e...
Background: Health campaigns have struggled to gain traction with young adults using social media, e...
Abstract Objective: To examine the extent to which food and beverage brands exhibit personalities on...
Background: Omnipresent marketing of processed foods is a key driver of dietary choices and brand lo...
Background: Most studies on social influencer marketing techniques have focused on the promotion of ...
Social media platforms have become part of many people’s lives. Users are spending more and more tim...
Contains fulltext : 227083.pdf (publisher's version ) (Open Access)Background: Mos...
Background: Over the past two decades, the media landscape has undergonesubstantial changes. Social ...
Background: Over the past two decades, the media landscape has undergonesubstantial changes. Social ...
Background: Over the past two decades, the media landscape has undergonesubstantial changes. Social ...
Background: Academic interest in the use of social media data is rapidly increasing. The application...
none3noPurpose Healthy food sales have increased in recent decades. Retailers are widening their mar...
Background: Academic interest in the use of social media data is rapidly increasing. The application...
Objective: To understand young adults’ perceptions of online and real-life social influences on the...
Cepotatoes is one of the start-ups in the food and beverage industry in Bandung which was formed in ...
Background: Health campaigns have struggled to gain traction with young adults using social media, e...
Background: Health campaigns have struggled to gain traction with young adults using social media, e...
Abstract Objective: To examine the extent to which food and beverage brands exhibit personalities on...
Background: Omnipresent marketing of processed foods is a key driver of dietary choices and brand lo...
Background: Most studies on social influencer marketing techniques have focused on the promotion of ...
Social media platforms have become part of many people’s lives. Users are spending more and more tim...
Contains fulltext : 227083.pdf (publisher's version ) (Open Access)Background: Mos...
Background: Over the past two decades, the media landscape has undergonesubstantial changes. Social ...
Background: Over the past two decades, the media landscape has undergonesubstantial changes. Social ...
Background: Over the past two decades, the media landscape has undergonesubstantial changes. Social ...
Background: Academic interest in the use of social media data is rapidly increasing. The application...
none3noPurpose Healthy food sales have increased in recent decades. Retailers are widening their mar...
Background: Academic interest in the use of social media data is rapidly increasing. The application...
Objective: To understand young adults’ perceptions of online and real-life social influences on the...
Cepotatoes is one of the start-ups in the food and beverage industry in Bandung which was formed in ...