Project innovation product of intelligent furniture with product marketing mix research

K inovacijam stremi vsak posameznik in vsako podjetje. Prinašajo ključno prednost na neizprosnem novodobnem trgu. Inovativnost lahko spodbujamo na različne načine. Na primeru razvoja intuitivne postelje lahko vidimo preizkušene metode, s katerimi lahko pridemo do željenih inovacij. V diplomskem delu bomo predstavili potek inovacijskega projekta »Product innovation project«, rezultate naše skupine in raziskavo marketinškega spleta izdelka, ki pa je nerazdružljivo povezana s smernicami sodobnega marketinga.Innovations are desired by every individual and enterprise. They bring advantage on hard new market. Innovation can be triggered by different means. In case of intuitive bed, we can see well known methods, which can get us to desired innovations. In this diploma, we will get through process of innovation project Product Innovation Project, results that ours team achieved and research of product marketing mix, which is a must according to directions of present marketing