Topics
mascarponeCheese
yogurtFood
In the European food sector private labels represent a relevant and increasing share of total sales. Focusing on price strategies, recent theoretical papers conclude that private label development should cause a decrease in the price of national brands, while some empirical studies do not support this prediction. The aim of this study is to explore this empirical relationship for the Italian dairy sector. Using retail sales data, we study how prices of national brands react to private label growth. We find that the impact of private label development on national brand prices is product specific: a negative impact is registered by industrial products such as butter and mascarpone and by highly differentiated products such as yogurt. Positive...
Private labels play a key role in Marketing strategy and they have been studied by several researche...
Focusing on the interaction between national brands and private labels, this paper has two main empi...
During the period 2006 to 2012, French competition authorities pressed charges against the country’s...
In the European food sector private labels represent a relevant and increasing share of total sales....
In the European food sector private labels represent a relevant and increasing share of total sales....
Using a panel data set on the yogurt market for four hundred points of sale in Italy, we investigate...
We study the price response of national brands to the development of private labels. We use monthly ...
A proliferation of private labels in European food retailing has been evident for several years now....
We investigate the impacts of Private Label (PL) introduction on prices and market shares of nationa...
This study examines the impact of retail promotion on the purchase of private label products. The in...
According to existing theory, the introduction of a private label has an ambiguous effect on the pri...
The market share of premium private label goods within the fast-moving consumer goods sector is grow...
In Italy GIs and private labels products are walking on diverging paths. On the one side the adop- t...
The purpose of this article is to examine the determinants that affect the decision of food firms to...
One day while in the store, Bernard grabs his usual Dominick's cream cheese off the shelf. I notice ...
Private labels play a key role in Marketing strategy and they have been studied by several researche...
Focusing on the interaction between national brands and private labels, this paper has two main empi...
During the period 2006 to 2012, French competition authorities pressed charges against the country’s...
In the European food sector private labels represent a relevant and increasing share of total sales....
In the European food sector private labels represent a relevant and increasing share of total sales....
Using a panel data set on the yogurt market for four hundred points of sale in Italy, we investigate...
We study the price response of national brands to the development of private labels. We use monthly ...
A proliferation of private labels in European food retailing has been evident for several years now....
We investigate the impacts of Private Label (PL) introduction on prices and market shares of nationa...
This study examines the impact of retail promotion on the purchase of private label products. The in...
According to existing theory, the introduction of a private label has an ambiguous effect on the pri...
The market share of premium private label goods within the fast-moving consumer goods sector is grow...
In Italy GIs and private labels products are walking on diverging paths. On the one side the adop- t...
The purpose of this article is to examine the determinants that affect the decision of food firms to...
One day while in the store, Bernard grabs his usual Dominick's cream cheese off the shelf. I notice ...
Private labels play a key role in Marketing strategy and they have been studied by several researche...
Focusing on the interaction between national brands and private labels, this paper has two main empi...
During the period 2006 to 2012, French competition authorities pressed charges against the country’s...
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