Website development for business models innovation education

V diplomskem delu je opisana vzpostavitev spletne strani, katere vsebina se nanaša na izobraževanje podjetij o inoviranju poslovnih modelov. Inoviranje poslovnega modela pomeni, da organizacija svoj star način poslovanja s pomočjo orodij preoblikuje in poslovni model spremeni ali ustvari novega. Osnovni cilj inoviranja poslovnega modela je ustvarjanje novih virov prihodkov z izboljšanjem vrednosti izdelka ali storitve in zagotavljanja le teh strankam. Inoviranje poslovnih modelov je danes pomembno, saj se trg stalno spreminja, z njim pa tudi potrebe strank. Če bi se podjetja držala starih poslovnih modelov, bi s časom zaostala ali celo propadla. Izhodiščni problem, ki ga obravnava diplomsko delo je, kako približati izobraževalne vsebine in orodja za inoviranje poslovnih modelov podjetjem. Zgledovali smo se po spletni strani Businessmakeover.eu, ki je nastala v okviru evropskega projekta Obzorje 2020 Empowering SME Business Model Innovation - ENVISION. Na vzpostavljeni spletni strani so predstavljeni različni scenariji inoviranja poslovnih modelov, orodja, ki se uporabljajo za inoviranje poslovnih modelov, prevedenih je nekaj študij primerov, zasnovali pa smo tudi blog s področja inoviranja poslovnih modelov. Stran smo razvili v izbranem sistemu za upravljanje spletnih vsebin. Spletna stran je namenjena tako študentom, kot tudi podjetnikom, ki se želijo seznaniti s pristopi in metodami za inoviranje poslovnih modelov.The diploma paper describes the establishment of a website. Its content relates to the education of companies about innovation of business models. Innovating a business model means, that organization uses tools for innovation to transform its old way of doing business. The main goal of innovation is to create new sources of revenue, by improving the value of the product or service. Today it is very important to innovate business models, as the market and customer needs are constantly changing. If businesses were stuck to its old business models, they would start to go down or even collapsed. The main problem that diploma deals with is, how to get educational content and tools for innovating closer to the companies. We looked up to Business-Makeover.eu website, created within the European Horizon 2020 Empowering SME Business Innovation project – ENVISION. The website presents various scenarios of innovating business models, tools for business model innovation, translated case studies and a blog in the field of business model innovation. We developed a website in selected CMS system. The website is targeted at both management students and entrepreneurs who want to become familiar with approaches and methods for business model innovation