El arte o las fronteras: arte, comunicación y mediación cultural

Today, art works take place in new temporalities and new territories. For instance, time speeding leads to the paradoxical wish of contemporary works of art to be inscribed in the long term of patrimony, and also to the expansion of contemporary art to localized and/or ubiquitous spaces away from art institutions. In this context, more and more domains appear that are open to cultural “mediation “. These developments provide an answer that, though linked to the expansion of the web, responds to people’s and communities’ need to participate in the creation of symbolic forms from which they had been separated by cultural industries. However, the relation between digital art and the aesthetisation process in the realm of communication, as well as the link between communication and communicability (sensus communis), can offer a new approach to the cultural mediation science. The identification of common spaces for aesthetics and communication sciences could help us to deal with these matters: creation, reception, transmission and preservation of art works in the context of a globalized communication culture.La apertura espacial y temporal del mundo lleva a la emergencia de nuevos territorios para las obras de arte. La aceleración del tiempo termina en la paradoja de un capricho radical de ciertas obras de arte contemporáneo a inscribirse en la larga duración del patrimonio, o incluso en la expansión del arte a espacios territorializados y/o ubicuos mientras abandonan su lugar institucional. En este contexto, asistimos a una multiplicación de nuevos espacios abiertos a la mediación cultural. Convendría ver, en estos desarrollos, una respuesta —fundamentada en una mediación técnica ubicua— a las necesidades de participación de individuos y comunidades en la creación de formas simbólicas de las que han sido alejados por las industrias culturales