ICT4D? Social Media and Small Media use during the Anglophone Crisis in Cameroon

This project analyses the role of social media and small media use during the ongoing Anglophone crisis in Cameroon by projecting social media as a product of new ICTs used to bring positive social change. An argument is raised to address some of the inadequacies that have centered around social media and protest with a focus on the Anglophone crisis. Questions aim at highlighting the positive and negative role of social media use, the role played by the Cameroonian diaspora’s “online activism” and how small media use served as an alternative medium in maintaining crisis status quo during the internet ban. The study suggests a combination of social and small media for community development and social change using theories of media affordances and participation in combination with qualitative ethnographic research methods (participant observation, interviews and online survey). It concludes that even though social media are very powerful tools for information sharing, their shortcomings in protests cannot be overlooked as the success of online activism greatly relies on offline action and the use of small media greatly complements social media use as platforms for alternative discourse. The research concludes that social media (online) activism without ground action (offline) is not enough to achieve development and social change. Key words: ICT4D, Social media, small media, activism, diaspora