Towards a Theoretical Model of Social Media Surveillance in Contemporary Society.

'Social media’ like Facebook or Twitter have become tremendously popular in recent years. Their popularity provides new opportunities for data collection by state and private companies, which requires a critical and theoretical focus on social media surveillance. The task of this paper is to outline a theoretical framework for defining social media surveillance in the context of contemporary society, identifying its principal characteristics, and understanding its broader societal implications. Social media surveillance is a form of surveillance in which different forms of sociality and individuals different social roles converge, so that surveillance becomes a monitoring of different activities in different social roles with the help of profiles that hold a complex networked multitude of data about humans