This paper uses a transactions theory approach to analyse some of the measurement and disclosure issues involved in accounting for goodwill and other intangibles. The recent professional and academic literature is reviewed and the traditional economic theory approach to interpreting accounting issues in these areas is criticised. A form of transactions theory called ‘Statistical Transactions Theory’ is then used to investigate several conceptual problem areas, notably: the definition of goodwill and fair values; the distinction between goodwill and other intangibles; and capitalisation, amortisation and valuation issues. The authors conclude that the most fruitful course of action in dealing with these issues would be a substantial research...