Opinion of slovenians and austrians about products made in slovenia and austria

Analiza nakupnega vedenja proučuje porabnikovo vedenje, ki ga lahko opredelimo kot čustvovanje in spoznavanje, kadar so izpostavljeni dražljajem v okolju (npr. oglaševanje, modni trendi). Porabniki večinoma ocenjujejo kakovost izdelka na osnovi izvora države. Raziskave so potrdile, da porabniki bolje vrednotijo izdelke iz lastne države kot pa iz tuje države. Magistrsko delo je sestavljeno iz teoretičnega in empiričnega dela. V teoretičnem delu naloge smo opredelili analizo nakupnega vedenja, vedenje potrošnikov, različne vplive na nakupno odločanje porabnikov, ter tudi koncept države izvora izdelka, tukaj smo natančneje opredelili poreklo blaga, zaznavo izvora blaga, etnocentrizem in povezavo med podobo države in lastnosti porabnikov. V empiričnem delu smo preučevali mnenje Slovencev in Avstrijcev o izdelkih narejenih v Sloveniji in Avstriji. S pridobljenimi rezultati ankete smo primerjali odgovore slovenskih in avstrijskih respondentov ter tako potrdili ali ovrgli naše zastavljene hipoteze. Zanimalo nas je predvsem ali obstaja razlika v oceni kakovosti med slovenskimi in avstrijskimi izdelki pri slovenskih in avstrijskih respondentih. Naprej so anketiranci odgovorili, kako pomembni so jim naslednji dejavniki: država izvora izdelka, kakovost izdelka in »izkušnja z izdelkom«, ki vplivajo na odločitve pri vrednotenju in nakupu izdelkov. Nato so ocenjevali kakovost izdelkov, ki so izdelani v Sloveniji in Avstriji. Na koncu pa so ocenjevali kakovost prehrambnih izdelkov, ki so izdelani v Sloveniji in Avstriji ter alkoholne pijače, ki so izdelane oz. pridelane v Sloveniji in Avstriji. Skozi celotno raziskavo smo ugotovili, da obstajajo razlike v oceni kakovosti med oceno izdelkov izdelanih v Sloveniji in Avstriji pri slovenskih in avstrijskih respondentih. Če povzamemo vse naše ugotovitve, vidimo, da slovenski anketiranci bolje vrednotijo »svoje« izdelke, ki so izdelani v Sloveniji. Prav tako lahko trdimo za avstrijske respondente, da bolje vrednotijo izdelke, ki so izdelani v Avstriji.An analysis of purchasing behavior examines consumer’s behavior that can be defined as emotion and cognition when exposed to environmental stimuli (e.g. advertising, fashion trends). Consumers mostly assess product quality based on the country\u27s origin. Research has confirmed that consumers better value products from their own country than from a foreign country. The master\u27s thesis consists of theoretical and empirical work. In the theoretical part of the task we defined the analysis of purchasing behavior, consumer’s behavior, various influences on purchasing decisions of consumers, as well as the concept of country of origin of the product. In the concept of country of origin of the product, we have more precisely defined the origin of goods, the perception of the origin of goods, ethnocentrism and the connection between the image of the state and the characteristics of consumers. In the empirical part, we studied the opinion of Slovenes and Austrians about products made in Slovenia and Austria. The obtained results of the survey compared the responses of Slovene and Austrian respondents to confirm or reverse our hypotheses. We were particularly interested in whether there is a difference in the quality assessment between Slovene and Austrian products among Slovene and Austrian respondents. Next, respondents answered how important are the following factors: the country of origin of the product, the quality of the product and the "product experience", and how they influence on their decision of valuation and purchasing the products. Next, they evaluated the quality of products that are manufactured in Slovenia and Austria. In the end, they assessed the quality of food products produced in Slovenia and Austria and alcoholic beverages made or manufactured or produced in Slovenia and Austria. Throughout the entire study, we found that there are differences in the quality assessment between the evaluation of products made in Slovenia and Austria by Slovenian and Austrian respondents. To summarize all of our findings, we see that Slovenian respondents better value "their" products that are manufactured in Slovenia. We can also agree that Austrian respondents better value products manufactured in Austria