Creating a business plan for 1:1 Performance Coaching

Having spent six months testing the demand for the services that 1:1 Performance Coaching specialises in, it is time to determine a business plan and model to shape the future of the business. To date the business has proven itself to be a successful startup, but heading into the second half of its first year of operation, it needs to be looking forward, to pursue the next stage of the business lifecycle into a successful growth business. This project uses primary and secondary research to consider the use of the business model canvas, previous research into business models and the way in which other businesses have gone about their business plans. How can 1:1 Performance Coaching use these ideas to create a business model that suits their style and assists the business in its pursuit of growth? The recommendations of this project, used the findings to determine a 12-month plan that can be implemented, immediately by 1:1 Performance Coaching to benefit certain areas of the business. The long-term plan, illustrated through the creation of a business model, draws ideas from the research to create a best suited model to fit 1:1 Performance Coaching, that looks to give the business a greater sense of direction in which to move forward with