Packaging audit : En evolutionär och en revolutionär förpackning

The packaging market in the world just grows and grows. Today, it is almost impossible to think away the packaging in our product distribution, but it is important not only to see packaging as a burden on the environment. This is because packages can help reduce the amount of transport damaged goods and increases product durability. But of course we can develop the packages available on the market today for the better and it is in this process that a designer can play a key role. In this thesis, I have tried to develop two primary packages on behalf of Innventia AB. These packages shall meet the requirements for product protection while saving money and the environment through increased volume efficiency and smaller amount of material. The purpose of this thesis is to explore the process of packaging development from an evolutionary and revolutionary perspective. These two perspectives are examined for the pros and cons to come up with a good and unique solution in my task and to see how much a package can be improved by the choice of design and how much a designer can save money and the environment by packaging development. To reach this goal, I have examined the range of today's packaging market and tried to find the areas that need to be developed and even the ability to create something revolutionary, which is missing in the market today, but which the consumer or business is in need of. A study about packaging design, packaging audit, evolutionary and revolutionary packaging was done to clarify what it means and what needs and requirements to be fulfilled. These studies have provided the basis for my design process then I have worked on sketches and models. The results of the thesis were two different packaging projects; an evolutionary packaging and a revolutionary packaging. I chose to focus on these two design proposals and to develop them in order to examine how a designer can work and affect sustainability