PENGARUH PERSEPSI KUALITAS DAN KEMASAN PRODUK MIE LIDI OSYIN TERHADAP MINAT BELI KONSUMEN PADA CV. MIDI SUKABUMI

CV. Midi Sukabumi is one of UMKM that produces snack in Sukabumi. A faced problem deals with customer purchase on preference desire where customer has no tendency to repurchase mie lidi osyin product. The research aims to know the influence of quality perception (X1), and product package (X2) toward customer purchase preference (Y). The research method applies descriptive and associative method. Data collection tehnique uses observation, interview, questioner, documentation, and literature study. Data analysis technique is started from dat tehnique, determination coefficient, double regression linear, and hypothesis test a arrangement, test uses double correlation Based on research result is obtained correlation data between quality perception, product package, and customer purchase preference is resulted as much as 0,595. The influence of quality perception toward customer purchase preference 0,338 meanwhile the influence of product package toward customer purchase preference 35,4 % and the influence of other factor which is not included in this research is as much as 64,6 % . The result of counting F hypothesis test > F table is 25,537> 3,10 so that H is accepted and Ho is refused. It means there is a significant influence between quality perception and product package toward customer purchase preference