Add to ORKGPurpose: The purpose of this study is to investigate the relationship between consumer behavior and the business (B2C and C2C) in the sharing economy. Research questions: What factors of Consumer behaviour effect C2C business in sharing economy? What factors of Consumer behaviour effect B2C business in sharing economy? Methodology: A descriptive research design with a quantitative approach was conducted, utilizing an online questionnaire with a total of 120 respondents in China. Conclusion: the finding from the study demonstrates that all of the adopted variables (psychological, personal, social and culture) had a close link and impact on the B2C business based on a shared economy. the findings indicated that with the exception of the ‘soc...
The twenty-first century has been full of fundamental changes in consumers’ behavior patterns, espec...
Customer behavior has always been of interest for business researchers. However, it is just in recen...
The objective proposed by the present study is to identify the determining factors that make sharing...
Purpose: The purpose of this study is to investigate the relationship between consumer behavior and ...
The essence of a company is value creation, and with the advent of the Internet economy, co-creation...
The sharing economy is widening the scope of its business models, but related research is still in i...
Research background: Sharing economy is driven by a number of factors, such as intensified applicati...
China is today the global leader and innovator of sharing economy, and the Chinese government has in...
With the popularity of sharing-based applications such as bicycle and car sharing, the sharing econo...
Sharing economy is emerging gradually in China, which is a field worth studying, especially the use ...
In an increasingly competitive marketplace, consumers are presented with greater choices of services...
This research focuses on the main characteristics of a sharing economy, which is one of the fastestd...
The sharing economy has become a widely known phenomena, however, the main focus has always been on ...
With the support of new online platforms such as Airbnb, 9flats, Uber and Liftshare, the so-called s...
The following is an exploratory study undertaken to identify and validate the variables that affect ...
The twenty-first century has been full of fundamental changes in consumers’ behavior patterns, espec...
Customer behavior has always been of interest for business researchers. However, it is just in recen...
The objective proposed by the present study is to identify the determining factors that make sharing...
Purpose: The purpose of this study is to investigate the relationship between consumer behavior and ...
The essence of a company is value creation, and with the advent of the Internet economy, co-creation...
The sharing economy is widening the scope of its business models, but related research is still in i...
Research background: Sharing economy is driven by a number of factors, such as intensified applicati...
China is today the global leader and innovator of sharing economy, and the Chinese government has in...
With the popularity of sharing-based applications such as bicycle and car sharing, the sharing econo...
Sharing economy is emerging gradually in China, which is a field worth studying, especially the use ...
In an increasingly competitive marketplace, consumers are presented with greater choices of services...
This research focuses on the main characteristics of a sharing economy, which is one of the fastestd...
The sharing economy has become a widely known phenomena, however, the main focus has always been on ...
With the support of new online platforms such as Airbnb, 9flats, Uber and Liftshare, the so-called s...
The following is an exploratory study undertaken to identify and validate the variables that affect ...
The twenty-first century has been full of fundamental changes in consumers’ behavior patterns, espec...
Customer behavior has always been of interest for business researchers. However, it is just in recen...
The objective proposed by the present study is to identify the determining factors that make sharing...