Global Virtual Team Communication : An exploratory study on what challenges teams face in a virtual setting.

Research Aim: The aim of this study is to identify specific challenges impeding effective communication in a Global Virtual Team (GVT) operating in the energy sector. Research Method: This study uses a qualitative method, focusing on a single case study at the energy company Uniper. Data was obtained through 21 semi-structured face-to-face interviews. Results: Despite considerable developments in Information Communication Technology (ICT) over the last three decades, GVT still faces multiple communication challenges. Geographically dispersed teams are struggling to create team coherence and team efficiency. GVT needs additional attention from both corporations and academics in order for companies to successfully implement and reap the benefits of their virtual operations. Research limitations: A multiple case study approach which compares several corporations would be of interest. By extending the research scope, communication challenges can be better understood and awareness of how obstacles can be addressed will be improved. Practical implications: The presented findings acknowledge the existing challenges facing teams which operate in a virtual setting. This will allow corporations to be more aware of GVT challenges whilst minimizing or eliminating existing GVT challenges. Originality: This research aims to complement existing research focusing on extending knowledge about still existing GVT communication challenges.