Challenges of Tourism Business In Contemporary World

Tourism has the potential to empower communities and the sustainable tourism agenda needs to focus on how to bring this about. Considerable investments are required in communication and trust building between the actors in tourism. In this context, to make successful development of tourism, it is necessary to understand the importance of entrepreneurship and human resource management. Tourism businesses have been identified as an essential actor for creating jobs and growing the economy in general. Also there is an attempt to identify the constructs that influence the building of the high‐quality entrepreneurship in tourism business as the need of accessing of finance to make this reality. The study undertaken aims to explore the immediate effects of accessing and using finance on the current context of tourism, highlighting the influences on the tourism business in Italy and Spain