The Image Of President Through Social Media (A Descriptive Qualitative Message Content Analysis in Facebook Account of President Joko Widodo on Visit to Papua)

Political figures are aware and understand the needs of paying attention on beneficial image establishment. President Joko Widodo conducted political communication by social media Facebookto deliver political message in order to establish positive image. It can be shown through responsesfrom various political events by carrying political aspiration suitable for public or its constituent’s demands. President Joko Widodo also well-known as Jokowi is the seventh President of Indonesia. He is a President of the most visited to Papua. In his every visit, President Joko Widodo actively posts his political activity in social media Facebook to give illustration and information about the activities to his people. This research aims to understand political image displayed by President Joko Widodo in political message on his visit to Papua which posted in Facebook. This research is a descriptive qualitative method that is using content analysis and collecting data by observation from President’s visit posts in Facebook. This research purpose is to obtain illustration of how President Joko Widodo is maintaining his existence and image. The result of this research shows that political imaging of President Joko Widodo is divided into four categories, Informative message in media framework, President and the dynamics of development, ’s symbolistic message in media framework, President Joko Widodo and imagng Media