Orientasi Pasar, Inovasi, Orientasi Teknologi, Dan Manajemen Pengetahuan Dalam Meningkatkan Kinerja Bisnis Umkm Di Soloraya

The analysis of this research is about the influence of market orientation, innovation, technological orientation, and knowledge management on retail business performance in Soloraya. The study conducted retail business in Soloraya. Samples taken in the study were 58 respondents of retail business in Soloraya. Analytical methods used are multiple linear regression analysis, validity and reliability test. Based on the results of the analysis found it can be explained that market orientation, innovation, technological orientation, and knowledge management have a positive and significant impact on business performance. In the model, the variables of market orientation, innovation, technological orientation, and knowledge management are able to explain business performance variables of 34.6% and the remaining 65.4% are still influenced by other variables