數位匯流服務產業發展：以美國FAANG為例

[[abstract]]產業受到數位匯流的影響產生變化、造成企業轉型、兼併或合作的關係，產業的服務形態與營利模式也產生劇烈變動，然而，過去有關數位匯流研究主要聚焦於監管政策的訂定發展、基礎建設的需求投入、數位內容的營運模式與網路群體的形成應用等議題上，少有以較完整之系統性觀點，進行匯流下產業變動及企業轉型的探討。本研究依據文獻彙整後，提出三構面分析架構，包括基礎建設、內容和社群網絡等，採用個案研究法並以美國五大科技公司「FAANG」，FAANG即為Facebook、Apple、Amazon、Netflix與Google為個案，重要研究發現為基礎建設朝向物聯網生態系發展；其次，內容皆為增進其社群黏著度，並架構在其原生態系社群基礎上，進一步發展出新串流數位內容與新物聯網生態系內容的新商業模式發展；第三、社群網絡平台為新經濟商業模式之根基。最後提出重要管理意涵提供企業政策制定者與實務工作者參考。 The industry is subject to changes in the influence of digital convergence, resulting in corporate transformation, mergers or cooperation. The service form and profit model of the industry have also undergone dramatic changes. However, in the past, the research on digital convergence focused on the development of regulatory policies and infrastructure. On the issues of demand input, the operation mode of digital content and the formation and application of network groups, there is little discussion about the changes in the industry and the transformation of enterprises under the confluence of a systematic view. Based on the literature, this study proposes a three-faceted analysis framework, including infrastructure, content, and social networks. It uses case studies and is based on the top five technology companies in the United States, FAANG, which is Facebook, Apple, Amazon, Netflix, and Google is a case study. The important research findings are that the infrastructure is oriented towards the development of the Internet of Things ecosystem. Secondly, the content is to enhance its community adhesion, and based on its original ecosystem community, further develop new digital content and The development of new business models for the new IoT ecosystem content; third, the social network platform is the foundation of the new economic business model. Finally, the important management implications are provided to provide reference for corporate policy makers and practitioners