THE LANGUAGE OF SOCIAL ENGINEERING: FROM PERSUASION TO DECEPTION

Security is one of the most important aspect in information technology era. Many service providers have put their effort in developing secure system for information technology service. Yet, in many cases the vulnarabilities are not in the system but in human side as a user. Psychological aspect of human is the most vulnarable in security since it can be manipulated, decived, and influenced. Social engineering is one of the most prominent technique in infulencing and manipulating human psychology and thought which is delivered through language. This research is amed at analysing the advertisment, pop-up, and fake email that used as medium for social engineering. The data are taken from internet which indicate fake information. The analysis is focuses on the linguistic features and sign used in the data. The data are analysed by using pragmatic identity method and referential identity method. The result of analysis shows that the deciever violates maxim quality in delivering the massage. Beside, the result also shows that the deciver develop mental space by employing several main issues for attracting target attention, they are sexual interest, financial interest, religious interest, and gaming interest