Exploring employees preference of communication channel

The aim of this study is to report findings on the relationship of communication technology as a channel for interaction among employees which was conducted in an IT department of a multinational organization located in Malaysia. The paper examines the most used and preferred communication channel by the employee in their organization. Further, to identify if there is a relationship between the preferred communication channel and their perception towards media richness. A total of one hundred and one employees participated in the survey. The result revealed that most of the employees are using “instant<br>messenger” to communicate with each other in their workplace and their most preferred communication<br>channel is “landline telephone”. In addition, a significant positive relationship was identified between the<br>perception of media richness and their preferred communication channel based on Pearson correlation<br>value. The study shows that even though there is a new communication channel that are available and being<br>used extensively, however the employees most preferred communication channel telephone landline which<br>is traditional media.