Hubungan Kontrol Diri dengan Perilaku Konsumtif Online Shopping di Instagram Pada Remaja

This study aimed to find out relationship between self-control with consumer behavior of online shopping on instagram in adolescents. Subjects in this study were 10th grade students of senior high school Batik 1 Surakarta with criteria have an instagram account and have done online shopping. Sampling technique used purposive sampling. This study used a quantitative approach. Data collected by self-control scale and consumer behavior of online shopping scale. Data is been analyzed with corelation technique of product moment. The results showed that there is a significant negative relation between self-control and consumer behavior of online shopping with correlation coefficient (rxy) = -0.535 and (sig.) = 0.000 (p