Persepsi Mahasiswi Universitas Muhammadiyah Surakarta Terhadap Iklan Periksa Payudara Sendiri (SADARI)

In April 2017 recapitulation result of breast cancer early detection in Surakarta city conducted in two different places there were 15 cases with diagnosis of tumor or lump in breast. Screening action that can be done is to check Breast Self-Exam (BSE) performed by women from the age of 20 years. To appeal to the public, the government aired health promotion promotions in the last few months of 2017. The purpose of this research is to analyze the perception of Muhammadiyah Surakarta University student to BSE advertisement. The method used in this research is descriptive qualitative research using case study approach. Informant of this research consists of 7 main informants and 3 triangulation informants with purposive sampling technique. The result of this research showed that three out of seven female students did not feel compelled to do BSE because the content and material presented were incomplete so that they could not be practiced properly even though the other four who claimed to be motivated did not consistently show their attitude towards BSE. The conclusions of this research showed that BSE advertisement does not get the attention of female students so it is not effective in appealing to audiences for doing BSE