Strategi Komunikasi Pemasaran PT. PUTRA UTAMA Sentosa dalam Memasarkan Perumahan Telukan Grogol Sukoharjo

This study aims to describe the use of marketing communication strategies undertaken by PT. Putra Utama Sentosa. The concept used in this research is the concept related to marketing communication mix, this concept describes the elements used to support marketing communication strategy in the form of advertisement, sales promotion, public relations & publication, personal selling, direct marketing, internet marketing. Communication strategy is expected to increase sales of housing. This type of research is descriptive, which describes a problem, the situation as the actual situation. The technique of collecting data are depth interview and select informant with purposive sampling technique. The results of this study are the use of marketing communication strategies undertaken by PT. Putra Utama Sentosa aims to find out how marketing communication strategy by setting a marketing promotion goal, marketing promotion target made by the company, developing of marketing promotion mix to provide marketing budget to achieve an evaluation plan of marketing activities. Then PT. Putra Utama Sentosa uses all the elements of marketing communications such as advertising, personal sales, sales promotion, public relations & publications, direct marketing and internet marketing