Analisis Pengaruh Gaya Hidup, Presepsi Dan Acuan Kelompok terhadap Keputusan Pembelian Angkringan Modern Di Kota Solo

The purpose of this study was to determine the effect of lifestyle, perception and group discussion on the decision to purchase modern angkringan in Surakarta. This study also aims to know together the dependent variable. The type of research is quantitative research, with a sample of 100 respondents. Sampling using convinience sampling technique. Technique research data through questionnaire with likert scale. Data analysis method used is test of validity, reliability test, classical assumption test, and multiple regression test. The results showed that partially and simultaneously the free lifestyle variable, perception and group description had positive and significant effect on purchasing decision. In the determinant coefficient (R ²), the result is that the life style (X1), perception (X2) and group reference (X3) are able to explain the purchase decision variable (Y) of 0.790 or 79%, and can not defeat other variables that not in the model