Vi ger bort vår personliga integritet för att få veta vilken M & M vi är : En kvalitativ intervjustudie med individer med kunskap om hacking

The digital environment is facing changes and threats from different factors. Digitalisation seeks to exceed all boundaries at the expense of something we used to value high. Privacy today is a subject that garners a lot of attention due to its deterioration. This study aims to assess this dilemma from different angles and find easier ways to understand it. It considers components like updating legislation, companies’ business models and lack of available information. All this is done from the perspective of hackers and cyber security professionals by researchers without further IT background. Thus, the methodology of the study consists of qualitative interviews with persons who possess a great knowledge of the digital world. After the interviews the study has found a connection between an individual’s privacy and his choices, level of knowledge and society’s structures. The results indicate that information has become so highly valued that it can be used as a currency. This creates for example the possibility for big companies to exploit their power in order to affect opinions and consumer behaviour. However, individuals donate their privacy voluntarily in exchange for free services. Therefore, they should be offered clear information by those who recognise the threats. The study also proposes some suggestions from the professionals for better privacy