The successful conference venue: Perceptions of conference organizers and hotel managers

Within the conference industry there are differences in the needs and requirements of those who organize conferences and those who provide venues for them. Focusing on the situation in Korea, this article investigates the prior attributes required of a venue by conference organizers (CO), the demand side of the industry, and by hotel managers (HM), the supply side. This research is also aimed at identifying the common operational problems in hotels used as conference venues, and investigating if there is any correlation between these problems and the hotel attributes highly valued by the buyers in the conference industry. According to the results of this study, there are significant disparities between the attributes and common problems in the hotel conference industry from the perspectives of CO and HM. © 2010 Cognizant Comm. Corp