Add to ORKGIn this chapter a new research problem was formulated. It takes the issue of growth factors effectiveness of promotion strategies used by the territorial units. The research focuses on seeking and analysing strategic factors of effectiveness in managing the image of the region, addressing the most important factors of promotion strategies which cannot be created or recreated in a short period of time.W rozdziale sformułowano nowy problem badawczy, podejmując problematykę czynników wzrostu skuteczności stosowanej strategii promocji przez jednostki terytorialne. Proces badawczy został ukierunkowany na poszukiwanie strategicznych czynników skuteczności stosowanej strategii promocji w procesie zarządzania wizerunkiem regionu, to znaczy najistot...
The effective management of the human factor, in which motivating plays the large part, creates the ...
A new approach to regional policy derives from a desire to increase the effectiveness of action...
The practice shows that tourism sector is important element of many local and regional economies and...
Promotion of territorial units is carried out using the tools described in the general assumptions o...
In this elaboration a significant attention was focused on the importance of marketing activities wi...
The article discusses the subject of territorial marketing and promotion. It is a historical overvie...
The paper presents marketing aspects of functioning of a commune. On the background of theoretical c...
Effective and efficint management of a territorial unit becomes an indispensable element of the eco...
The purpose of this article is to point the local marketing as a factor which promotes intensive dev...
A dynamic and fast – changing environment sets out new challenges for entrepreneurs. There are now n...
Due to the processing competition, territorial units need to create their image of an attractive pla...
The complex and long-term process of creating an image of such a specific subject as a territorial u...
In conditions of uncertainty, risk and continuously evolving business environment, companies are loo...
Theoretical and methodological foundations of the formation of the marketing of rural areas have bee...
Modern managers who are managing businesses must begin to take action on the strategic dimension, w...
The effective management of the human factor, in which motivating plays the large part, creates the ...
A new approach to regional policy derives from a desire to increase the effectiveness of action...
The practice shows that tourism sector is important element of many local and regional economies and...
Promotion of territorial units is carried out using the tools described in the general assumptions o...
In this elaboration a significant attention was focused on the importance of marketing activities wi...
The article discusses the subject of territorial marketing and promotion. It is a historical overvie...
The paper presents marketing aspects of functioning of a commune. On the background of theoretical c...
Effective and efficint management of a territorial unit becomes an indispensable element of the eco...
The purpose of this article is to point the local marketing as a factor which promotes intensive dev...
A dynamic and fast – changing environment sets out new challenges for entrepreneurs. There are now n...
Due to the processing competition, territorial units need to create their image of an attractive pla...
The complex and long-term process of creating an image of such a specific subject as a territorial u...
In conditions of uncertainty, risk and continuously evolving business environment, companies are loo...
Theoretical and methodological foundations of the formation of the marketing of rural areas have bee...
Modern managers who are managing businesses must begin to take action on the strategic dimension, w...
The effective management of the human factor, in which motivating plays the large part, creates the ...
A new approach to regional policy derives from a desire to increase the effectiveness of action...
The practice shows that tourism sector is important element of many local and regional economies and...