Identification of technological medium characteristic factors influencing consumer's acceptance of a smart phone

MasterFrom the mid-2000, mobile convergence has become popular in the mobile phone industry, and the current paradigm of the world mobile phone industry is changing to the smart phone which has various functions. This research aims to investigate the influencing factors on smart phone acceptance based on the technology acceptance model which is frequently used to explain the behavioral intention to use decision process for new technology. The result shows that perceived usefulness positively affects behavioral intention to use. The factors which positively affect perceived usefulness are compatibility and diversity of applications. The factors which positively affect perceived ease of use are mobility, diversity of applications, compatibility and enjoymentperceived ease of use positively affects perceived usefulness. Cost negatively affects behavioral intention to use. This result can provide useful information to governments, mobile phone manufacturers and service companies for acceptance and diffusion of smart phones. They can use this information for policy-making, product development and information provision to increase usefulness to consumers and their ease of use