Impact of Corporate Entrepreneurship Strategy on Growth of Business Organisations: A Case of Safaricom Limited

A Research Project Proposal Submitted to the Chandaria School of Business in Partial Fulfillment of the Requirement for the Degree of Masters in Business Administration (MBA)The aim of the study was to examine impact of corporate entrepreneurship strategy on growth of business organisations focusing on Safaricom (K) Limited. The study aimed at answering the following research questions: what is the effect of innovation on business organizations? What is the effect of risk taking on business organizations? What is the effect of proactiveness on business organizations? The research methodology adopted was the descriptive research method. It focused on three groups namely middle and upper level management and operatives for Safaricom (K) Limited departments. Research used stratified random sampling technique and sample size of the study was 143 staff. Data collection was done by structured questionnaires. This data was analyzed through the descriptive statistics, correlation and regression analysis using SPSS Version 21. The findings were presented in tables and figures and researcher‟s own interpretation. The correlation results showed that there was a positive and significant relationship between innovation (r = 0.298; p < 0.000), risk taking (r = 0.199; p < 0.017) and proactiveness (r = 0.119; p < 0.025) and business growth at Safaricom (K) Limited. The regression analysis showed that innovation (β = 0.378, p < 0.005) had the greatest effect followed by proactiveness (β = 0.212, p < 0.005) and risk taking (β = 0.378, p < 0.005) on business growth at Safaricom (K) Limited. This study therefore concludes that innovation has the greatest effect on business growth, followed by proactiveness and risk taking had the least impact on business growth at Safaricom (K) Limited. The study therefore recommends that Safaricom (K) Limited should endeavor to enhance their process innovations to improve the organization‟s forms and knowledge, policies and procedures in distribution applications, products, channels and consumers‟ needs, preferences and expectations; that Safaricom (K) Limited should encourage risk taking among its staff, project teams and managers to enable the organisation capture new markets in the telecommunication sector in Kenya and that Safaricom (K) Limited should enhance its proactive tendency in searching for emerging technologies, markets and opportunities in the growing telecommunications sector in Kenya