Influence of Information Communication Strategies On Business Process Management: A Case of M-KOPA Solar Ltd

A Research Project Report Submitted to Chandaria School of Business in Partial Fulfilment of the Requirement for the Degree of Master of Business Administration (MBA)The purpose of this study was to determine the influence of information communication strategies on business process management. This study was guided by the following questions: How does emerging technologies influence business process management? How does social media strategies influence business process management, and finally, what influence does business automation have on business process management? The descriptive survey research design was adopted for this study. The study had a population of 104 out of which stratified sampling was used to select a sample size of respondents. A structured questionnaire was used collect primary data which was analyzed through descriptive and inferential statistics using Statistical Package for Social Sciences (SPSS) version 22 which is the latest data analysis tool on the market. The analyzed data has been presented using tables and figures. The first research question sought to determine the influence of emerging technologies on business process management. The findings show the existence of a positive relationship between emerging technologies and business process management. The study examined cloud computing, near field technologies, virtual reality, and ambient intelligence, which contributed to the relationship significantly. The second research question sought to determine the influence of social media strategies on business process management. The findings show that there exists a significant relationship between social media strategies and business process management. The study examined the use of Facebook, Twitter, LinkedIn and YouTube and found they contribute significantly to business process management at M-KOPA. The third research question sought to determine the influence of business automation on business process management. The findings show the existence of significant relationship between automation and business process management. The study examined automated workflow management, process efficiency and process effectiveness contributed significantly to business process management This study concludes that emerging technologies examined in this study including cloud computing, near field technologies, ambient intelligence and virtual reality are significant in advancing business process management. This study concludes that social media strategies examined including Facebook, Twitter, LinkedIn, and YouTube significantly contributes to business process management. Facebook and Twitter enables organizations to advertise their products and services to clients that could not be reached with traditional channels like TV and radio. This study concludes that business automation which included workflow management and process management significantly contributed to business process management. Workflow management enables organizations to integrate different components of organization operations into singular modules thus enhancing efficiency in business process management. This study recommends that management at M-KOPA should invest more in emerging technologies especially in cloud computing as this will enable the organization collaborate with other designer’s similar products and services in the global environment and exchange ideas on how to drive efficiency while lowering the cost of doing business. Secondly, this study recommends that M-KOPA should invest more in Facebook and Twitter content management particularly in passing information concerning M-KOPA products and services. Social media content should be developed in a manner that advances organizational strategic objectives, particularly in simplifying business process management. Finally, this study recommends that M-KOPA should enhance the process of full automation of product assembly lines. This will cut down the cost of out-sourcing production to other firms. Automation will also enhance workflow efficiency, and process management that is essential for cost reduction in business process management. Investing in workflow systems will eliminate traditional legacy systems that reduce organizations’ competitiveness on the global market