Influence of Communication on Strategy Implementation among Pharmaceutical Companies in Nairobi Kenya

A Research Project Submitted to the Chandaria School of Business in Partial Fulfillment of the Requirement for the Degree of Master of Business Administration (MBA)Strategy implementation in organizations is faced with numerous challenges as it involves all employees in the organization as opposed to formulation which in most cases involve senior management. The purpose of the study was to establish the effects of strategy implementation communication on employee commitment among pharmaceutical companies in Nairobi Kenya. The research questions include: to what extent do communication media influence strategy implementation among pharmaceutical companies in Nairobi Kenya?; To what extent do communication channels affect strategy implementation among pharmaceutical companies in Nairobi Kenya?; To what extent does communication flow and employee productivity influence strategy implementation among pharmaceutical companies in Nairobi Kenya? This study focused on 64 pharmaceutical managers of different pharmaceutical companies based in Nairobi, Kenya. This study applied a descriptive survey research design. The target population comprised of all the pharmaceutical companies in Nairobi Kenya. This study used primary data collected using questionnaires. Data collected was analyzed using descriptive statistics. To ensure that the data collected from the field make meaning, the researcher analyzed the data using mean and standard deviation, frequencies and percentages. Multiple regression was used for interpreting the results of the effect of independent variables on the dependent variable. From the findings, 75.4% of changes in the strategy implementation were attributed to the three independent variables in the study. The findings also showed that taking all other independent variables at zero, a unit increase in communication media would lead to a 1.456 increase in the strategy implementation. A unit increase in type of communication would lead to a 1.563 increase in the strategy implementation. A unit increase in communication flow and employee productivity would lead to a 1.421 increase in the strategy implementation. All the variables were significant as the P-values were less than 0.05. The study further found out that companies use short message service, internal memos, emails, stakeholder meeting, oral presentations and periodic reports in communicating strategy implementation within and outside their organization. The companies used horizontal communication structure, down-up communication structure and upward-down communication structure. The study concludes that communication media influences the strategy implementation greatly in that short message service, internal memos, emails, stakeholder meeting, oral presentations and periodic reports are used widely and good communication within an organization is a prerequisite to business growth and is pivotal to ensuring smooth and effective process flow leading to greater productivity and profitability. The study recommends that communication pharmaceutical companies could adopt communication media which plays an important role in training, knowledge dissemination and learning during the process of strategy implementation and employee and employer relationships should be develop harmoniously in an effective operating organization and interpersonal relationships