Transportation demand Management strategies a TMA baseline study on Thika super highway

A paper presentation at the 3rd East African Multidisciplinary Research Conference (EAMARC III) held at the United States International University- Africa, 15th -17th November, 2016.The objective of this study was to conduct a baseline survey about Transportation Demand Management (TDM) practices along Thika Super Highway corridor to enhance TDM strategies (alternatives to driving). Specific objectives were to assess strategies for; managing traffic congestion and improvement of people moving capacity; improving business performance and livability in the corridor. developing stakeholder participative process for large projects; The study primarily used a descriptive research design to document existing patterns and preferential practices Exploratory in nature on issues for consideration. The population of study was the Ruaraka Business Community (RUBICOM) and Kasarani area Neighborhood The data collection included a combination of a survey method and focus group discussion (FGD). The ultimate goal was to identify, analyze and interpret patterns that inform to policy making, regulations and practices that promote TDM practices and livability along the Super Highway corridor and potential for scale up