Add to ORKGThis study is a quantitative content analysis of the Facebook and Twitter communication of the Obama and Romney campaigns on seven dates within the 30 days prior to the 2012 presidential election. Specific rhetorical techniques are explored for similarities or differences in how these techniques have appeared in political communication in legacy media and how they are expressed in social media. Repetition, collective language, self-reference language and Benoit's functions of attack, acclaim and defend are examined. Additionally, the study identified what topics each candidate emphasized in their social media communication. Findings show that both candidates used repetition to reinforce key messages. The use of attacks, acclaims and defense...
In this era of politically charged social media uses, broadcast campaign advertising is being transf...
With candidates using social media sites like Facebook and Twitter as part of their campaign strateg...
The use of media in presidential campaigns has changed dramatically over the past few elections. Whi...
Social media is playing a significant role in our everyday life. New tools are emerging everyday and...
At the turn of the 21st century, the U.S. public flocked to the Internet, social media, and other di...
Social networking has transformed the way people communicate and has allowed for constant access to ...
Political campaigns have a temporal nature, which means that the strategic environment shapes the na...
The advancement in social media technology has greatly improved how people from around the world can...
The 2008 US election has been heralded as the first presidential election of the social media era, b...
The current study investigated the ways in which two major U.S. political arena social actors, Barac...
This thesis deals with the role of social media in the U.S. presidential campaign. Media plays an im...
The advancement in social media technology has greatly improved how people from around the world can...
The purpose of this research is to provide insight into the changes of integrated marketing communic...
Political campaigns have been systematically using social media for strategic advantage. However, li...
As campaigns use social media to communicate with the public, this study investigates the dynamics o...
In this era of politically charged social media uses, broadcast campaign advertising is being transf...
With candidates using social media sites like Facebook and Twitter as part of their campaign strateg...
The use of media in presidential campaigns has changed dramatically over the past few elections. Whi...
Social media is playing a significant role in our everyday life. New tools are emerging everyday and...
At the turn of the 21st century, the U.S. public flocked to the Internet, social media, and other di...
Social networking has transformed the way people communicate and has allowed for constant access to ...
Political campaigns have a temporal nature, which means that the strategic environment shapes the na...
The advancement in social media technology has greatly improved how people from around the world can...
The 2008 US election has been heralded as the first presidential election of the social media era, b...
The current study investigated the ways in which two major U.S. political arena social actors, Barac...
This thesis deals with the role of social media in the U.S. presidential campaign. Media plays an im...
The advancement in social media technology has greatly improved how people from around the world can...
The purpose of this research is to provide insight into the changes of integrated marketing communic...
Political campaigns have been systematically using social media for strategic advantage. However, li...
As campaigns use social media to communicate with the public, this study investigates the dynamics o...
In this era of politically charged social media uses, broadcast campaign advertising is being transf...
With candidates using social media sites like Facebook and Twitter as part of their campaign strateg...
The use of media in presidential campaigns has changed dramatically over the past few elections. Whi...