Add to ORKGThe aim of this diploma thesis is to analyse current status of the RunCzech Running League e- mail marketing, based on acquired theoretical knowledge and author's experience with creation of automated e-mail campaigns to design an automated welcome series and implement it by means of MailChimp. The theoretical part provides a comprehensive overview of e-mail marketing, optimization and automation of e-mail campaigns. The subject of the analysis is not only to evaluate the success of the implemented welcome series and to compare the performance metrics achieved with the metrics of standard promotional e-mails sent by the company, but also to evaluate the impact of the welcome campaign on the behaviour and loyalty of its' recipients
One of the strongest benefits, but at the same time also one of the reasons for unexploited potentia...
Diploma thesis is focused on the evaluation of marketing campaigns which are realized in the environ...
Title: Marketing communication of running project: Sokolský běh republiky Main goal: Analysis and ev...
The thesis aims to analyze and evaluate the current state of Czech email marketing. The author, base...
Diploma thesis deals with the influence of the selected attributes of e-mails. Based on the previous...
The thesis is devoted to the design, implementation and analysis of automation scenarios in e-mail m...
This thesis focuses on an analysis of email communication of selected Czech eshops in fashion sector...
This bachelor thesis deals with the analysis and comparison of the e-mail servers sold in the Czech ...
C ommunication with the customer is very important pa rt of the marketing itself. Is very important ...
The subject of this Bachelor’s thesis is focused on an analysis of promotional agency’s requirements...
The aim of this work is to specify the e-mail marketing and in the practical application to evaluate...
This Diploma Thesis describes marketing strategy of RunCzech Running League and is focused on the an...
The thesis analyzes the current use of e-mail communication in O2 company and suggests possible impr...
Communication with the customer plays a crucial role in today's internet marketing. In case we do no...
The Master's thesis deals with the commercial communications and their contemporary trends with emph...
One of the strongest benefits, but at the same time also one of the reasons for unexploited potentia...
Diploma thesis is focused on the evaluation of marketing campaigns which are realized in the environ...
Title: Marketing communication of running project: Sokolský běh republiky Main goal: Analysis and ev...
The thesis aims to analyze and evaluate the current state of Czech email marketing. The author, base...
Diploma thesis deals with the influence of the selected attributes of e-mails. Based on the previous...
The thesis is devoted to the design, implementation and analysis of automation scenarios in e-mail m...
This thesis focuses on an analysis of email communication of selected Czech eshops in fashion sector...
This bachelor thesis deals with the analysis and comparison of the e-mail servers sold in the Czech ...
C ommunication with the customer is very important pa rt of the marketing itself. Is very important ...
The subject of this Bachelor’s thesis is focused on an analysis of promotional agency’s requirements...
The aim of this work is to specify the e-mail marketing and in the practical application to evaluate...
This Diploma Thesis describes marketing strategy of RunCzech Running League and is focused on the an...
The thesis analyzes the current use of e-mail communication in O2 company and suggests possible impr...
Communication with the customer plays a crucial role in today's internet marketing. In case we do no...
The Master's thesis deals with the commercial communications and their contemporary trends with emph...
One of the strongest benefits, but at the same time also one of the reasons for unexploited potentia...
Diploma thesis is focused on the evaluation of marketing campaigns which are realized in the environ...
Title: Marketing communication of running project: Sokolský běh republiky Main goal: Analysis and ev...