PERMASALAHAN SOSIAL DI AKUN INSTAGRAM KEPALA DAERAH ( Analisis Isi Pesan Instagram @ridwankamil Periode Juni – September 2016)

Instagram became one of the social media that is widely used by the people of Indonesia, from people to official. Social media is also used by state officials to be a means of communicating with their citizens. One official who uses this instagram is the mayor of Bandung Mr. RidwanKamil. In his personal instagram followed by many other instagram users they are domiciled in Bandung or not, RidwanKamil often post things related to social issues. This social problem is the focus of this thesis research. By using quantitative descriptive analysis method, this research is based on RidwanKamil upload on instagramnya in period of June 2016 until September 2016 which can be as much as 404 uploads. Found many social issues that helped become uploads on instagramRidwanKamil it. Some of the social issues that constitute the content of RidwanKamil uploads are the problems of political and government participants, Youth Generation Problems in Modern Communities, Population Issues, and most often are government program